Journal of Advances in Developmental Research

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The Role of Business Ethics in Enhancing Corporate Reputation in India

Author(s) Dr Sushama Sharma
Country India
Abstract This research paper explores the critical role of business ethics in enhancing corporate reputation within the Indian context. It systematically examines the conceptual framework of business ethics, the evolving corporate landscape in India, and the intricate linkage between ethical practices and corporate reputation. Drawing upon pre-2013 academic and institutional sources, the paper integrates both qualitative insights and numerical data to demonstrate how ethical conduct positively influences stakeholder trust, investor confidence, employee engagement, and customer loyalty. The study highlights that 72% of Indian consumers surveyed in 2011 preferred companies with strong ethical and social commitments, underlining the tangible benefits of ethical branding. It also analyses industry-specific practices, governance frameworks, and cultural factors that shape ethical decision-making in Indian businesses. Through case studies and regulatory reviews, the paper uncovers gaps in ethical compliance and proposes robust policy recommendations, including ethics training, independent audits, and board-level ethical oversight. The research concludes that ethical business conduct is not only a moral obligation but also a strategic necessity for long-term reputation management and competitive advantage. By embedding ethics into core corporate values, Indian companies can build resilient reputations that withstand market volatility and foster sustainable growth.
Published In Volume 5, Issue 1, January-June 2014
Published On 2014-05-15
Cite This The Role of Business Ethics in Enhancing Corporate Reputation in India - Dr Sushama Sharma - IJAIDR Volume 5, Issue 1, January-June 2014. DOI 10.5281/zenodo.15279555
DOI https://doi.org/10.5281/zenodo.15279555
Short DOI https://doi.org/g9gn82
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