Journal of Advances in Developmental Research

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Influence of Corporate Social Responsibility (CSR) Initiatives on Consumer Trust in Indian Markets

Author(s) Dr Jyoti Gupta
Country India
Abstract This research paper explores the influence of Corporate Social Responsibility (CSR) initiatives on consumer trust in Indian markets. In recent years, CSR has become a significant aspect of corporate strategies, particularly as businesses seek to strengthen consumer loyalty and enhance brand reputation. The paper examines the evolving role of CSR in India, focusing on its impact on consumer perceptions, behavior, and trust. It highlights key trends such as the growing importance of environmental sustainability, ethical labor practices, and transparency, which resonate deeply with Indian consumers. The research also delves into the challenges faced by companies in implementing effective CSR initiatives, including regulatory inconsistencies, resource constraints, and difficulties in measuring impact. Despite these challenges, the paper emphasizes the positive correlation between well-executed CSR programs and enhanced consumer trust, suggesting that companies can build lasting relationships with consumers by integrating CSR into their core business strategies. The future of CSR in India is expected to be shaped by the increasing demand for ethical business practices and social responsibility, with a particular focus on digital transparency and environmental sustainability. By addressing these trends and challenges, businesses can improve their CSR efforts and create shared value, benefiting both companies and the communities they serve.
Published In Volume 3, Issue 1, January-June 2012
Published On 2012-06-07
Cite This Influence of Corporate Social Responsibility (CSR) Initiatives on Consumer Trust in Indian Markets - Dr Jyoti Gupta - IJAIDR Volume 3, Issue 1, January-June 2012. DOI 10.71097/IJAIDR.v3.i1.1394
DOI https://doi.org/10.71097/IJAIDR.v3.i1.1394
Short DOI https://doi.org/g9gwt6
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