Journal of Advances in Developmental Research

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Employee Engagement Strategies and Their Impact on Organizational Performance in India

Author(s) Dr Jyoti Gupta
Country India
Abstract This research paper explores the impact of employee engagement strategies on organizational performance in India, focusing on the challenges, trends, and future prospects in the Indian context. Employee engagement, defined as the emotional commitment of employees towards their organization, is a critical factor in enhancing productivity, reducing turnover, and improving overall business outcomes. The paper examines the significance of engagement strategies in various sectors, with an emphasis on industries such as IT, manufacturing, and services. It discusses the key challenges faced by Indian organizations in implementing effective engagement initiatives, such as hierarchical structures, limited resources, and work-life balance issues. Additionally, the paper highlights emerging trends in employee engagement, including the integration of technology, personalized engagement experiences, and a growing focus on work-life balance. Through secondary data analysis, this study provides insights into the current state of employee engagement in India and offers practical recommendations for organizations aiming to improve engagement levels. The paper concludes by highlighting the future direction of employee engagement in India, emphasizing the need for organizations to adapt to changing workforce expectations and leverage emerging trends to foster a more engaged and productive workforce.
Published In Volume 4, Issue 1, January-June 2013
Published On 2013-02-09
Cite This Employee Engagement Strategies and Their Impact on Organizational Performance in India - Dr Jyoti Gupta - IJAIDR Volume 4, Issue 1, January-June 2013. DOI 10.71097/IJAIDR.v4.i1.1395
DOI https://doi.org/10.71097/IJAIDR.v4.i1.1395
Short DOI https://doi.org/g9gwt7
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