Technology Acceptance Model in Understanding Consumers’ Adoption of Emerging Technologies in Retail

Author(s)	Arulmozhi Kasthurirengan
Country	United States
Abstract	The Technology Acceptance Model (TAM) helps understand how consumers adopt new technologies in retail by focusing on two key factors: perceived usefulness and perceived ease of use. Technology is more likely to be adopted if consumers believe it will be helpful (usefulness) and easy to use. These perceptions influence a consumer's attitude toward the technology, which in turn affects their behavioral intention to use it, ultimately leading to actual use.
Field	Engineering
Published In	Volume 16, Issue 1, January-June 2025
Published On	2025-06-22
Cite This	Technology Acceptance Model in Understanding Consumers’ Adoption of Emerging Technologies in Retail - Arulmozhi Kasthurirengan - IJAIDR Volume 16, Issue 1, January-June 2025. DOI 10.71097/IJAIDR.v16.i1.1451
DOI	https://doi.org/10.71097/IJAIDR.v16.i1.1451
Short DOI	https://doi.org/g9q33r

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Journal of Advances in Developmental Research