Journal of Advances in Developmental Research

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Accelerating Subscription Growth with Personalized Offers: A Capability Framework

Author(s) Shikha Agarwal
Country United States
Abstract Personalized offers present a transformative approach to subscription-based businesses, enhancing acquisition rates while maintaining profitability. This paper introduces a comprehensive capability framework tailored for B2C subscription models, focusing on the principles and execution strategies of personalized offers. The framework encompasses technical and operational infrastructure, testing protocols, and scaling methodologies to ensure efficient and ethical implementation. By leveraging data-driven insights and aligning cross-functional efforts, businesses can deliver the right offer to the right user at the right time, driving both growth and customer satisfaction. This analysis expands upon existing strategies by incorporating advanced techniques such as predictive modeling, machine learning, and ethical considerations to provide a robust guide for subscription growth.
Keywords Personalized Offers, Subscription Optimization, Differential Pricing, Acquisition Strategy, B2C Growth, Data-Driven Marketing, Targeted Offers
Field Engineering
Published In Volume 16, Issue 2, July-December 2025
Published On 2025-07-26
Cite This Accelerating Subscription Growth with Personalized Offers: A Capability Framework - Shikha Agarwal - IJAIDR Volume 16, Issue 2, July-December 2025. DOI 10.71097/IJAIDR.v16.i2.1492
DOI https://doi.org/10.71097/IJAIDR.v16.i2.1492
Short DOI https://doi.org/g9vdfm
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