Journal of Advances in Developmental Research

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Impact of Salesforce Marketing Cloud on Customer Engagement Metrics

Author(s) Uday Kumar Reddy Gangula
Country United States
Abstract vital for organizations aiming to enhance customer engagement in the modern digital environment. The research evaluates the effects of SFMC on customer engagement metrics through technical documentation combined with industry analyses and case studies of interaction, conversion, and customer loyalty. The study gives a structured way to look at these results. The study looks into how Journey Builder, Email Studio, and Einstein AI features in SFMC help businesses make personalized marketing plans by analyzing data. According to case studies, using SFMC leads to measurable increases in engagement rates, lead conversions, and revenue. Organizations need strategic alignment, combined with robust data management and careful navigation of privacy concerns, to achieve these benefits. The research demonstrates that organizations should unite advanced marketing technologies with proper organizational practices to achieve maximum customer engagement.
Keywords Salesforce Marketing Cloud, Customer Engagement, Marketing Automation, Journey Builder, Email Marketing, Personalization, Customer Lifetime Value, Digital Marketing Metrics
Field Engineering
Published In Volume 14, Issue 2, July-December 2023
Published On 2023-09-08
Cite This Impact of Salesforce Marketing Cloud on Customer Engagement Metrics - Uday Kumar Reddy Gangula - IJAIDR Volume 14, Issue 2, July-December 2023. DOI 10.71097/IJAIDR.v14.i2.1496
DOI https://doi.org/10.71097/IJAIDR.v14.i2.1496
Short DOI https://doi.org/g9vdfz
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