Journal of Advances in Developmental Research

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Designing a Scalable Consent Management Framework for Global HCP Engagement

Author(s) Maneesh Gupta
Country United States
Abstract The globalization of healthcare and life sciences engagement has accelerated the need for strong, scalable consent management, particularly in interactions with healthcare professionals (HCPs). As digital touchpoints proliferate and data-driven strategies become integral to compliant, personalized HCP engagement, capturing and managing consent has emerged as both a legal obligation and a strategic differentiator.

Consent is the legal foundation for processing personal data in many jurisdictions. Regulatory bodies across regions (such as the European Data Protection Board (EDPB), California Consumer Privacy Act (CCPA) authorities, and Brazil’s National Data Protection Authority (ANPD)) demand transparency, user control, and accountability in how organizations handle personal information, including preferences for communication and marketing. Non-compliance risks extend beyond financial penalties and include loss of trust and disruption of critical operations. For example, GDPR violations can result in fines up to €20 million or 4% of global turnover, whichever is higher1.

However, achieving compliance across global jurisdictions presents a fragmented and continually evolving challenge. Legal definitions of consent, required consent formats (opt-in vs. opt-out), and rights of data subjects differ significantly from one region to another. These discrepancies demand a design that is both adaptable to local requirements and unified at a global scale.
Field Engineering
Published In Volume 14, Issue 2, July-December 2023
Published On 2023-11-10
Cite This Designing a Scalable Consent Management Framework for Global HCP Engagement - Maneesh Gupta - IJAIDR Volume 14, Issue 2, July-December 2023. DOI 10.71097/IJAIDR.v14.i2.1497
DOI https://doi.org/10.71097/IJAIDR.v14.i2.1497
Short DOI https://doi.org/g9vdfx
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