Journal of Advances in Developmental Research

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Pixels, Parodies & IP: The Legal Chaos Behind Meme Culture

Author(s) Shivani Chaturvedi
Country India
Abstract Memes have changed a lot from the days when they were just funny internet posts. Now they are powerful cultural artefacts that shape branding, conversation, and even political narratives. As these pixelated forms of satire and parody become more popular, they now directly affect intellectual property (IP) law, leading to complicated legal arguments about who owns what, whether something is original, and whether it is infringing. This article looks at the messy but interesting connection between memes and the laws that protect intellectual property, specifically trademark law.
The article starts by looking at memes as a social and digital production, including how they start, change, and spread across platforms faster than any other type of media. As memes become more valuable and popular, the question arises: Should or can they be registered and protected by current laws? The essay looks at Indian IP rules and worldwide standards to see if meme registration is possible and what it would mean. It focusses on how hard it is to prove authorship and originality.
A key component of the study is looking at how different meme catchphrases are, since some words go beyond the internet and become part of popular culture, often mixing with corporate names and copyrighted slogans. When memes make fun of registered brands, this creates legal problems since it raises the question of whether this kind of use is trademark infringement or is permitted by fair use and free speech laws.
Keywords Freedom of Expression, Intellectual Property, Meme Culture, Parody, Trademark Infringement
Field Sociology > Administration / Law / Management
Published In Volume 16, Issue 2, July-December 2025
Published On 2025-08-15
Cite This Pixels, Parodies & IP: The Legal Chaos Behind Meme Culture - Shivani Chaturvedi - IJAIDR Volume 16, Issue 2, July-December 2025.
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