Journal of Advances in Developmental Research

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Volume 16 Issue 2
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E-commerce Impact on Agriculture Equipment Marketing in Rajasthan

Author(s) Hari Narayan Meena
Country India
Abstract E-commerce is revolutionizing the agricultural sector by transforming how agricultural equipment is marketed, particularly in Rajasthan, a state with a significant agrarian economy. This study examines the role of e-commerce in enhancing the accessibility and distribution of agricultural tools and machinery. It emphasizes how online platforms empower farmers by providing diverse product choices, transparent pricing, and convenient purchasing options. The research also addresses critical challenges such as inadequate digital infrastructure, limited awareness of e-commerce among rural communities, and trust issues in online transactions. Using a combination of quantitative analysis and qualitative insights, the study gathers data from farmers, e-commerce stakeholders, and suppliers in Rajasthan. The findings highlight the potential for e-commerce to bridge the gap between technological advancements and rural needs, paving the way for sustainable agricultural growth. This research offers actionable recommendations to improve digital adoption in rural markets, fostering innovation and development in the agricultural domain.
Keywords digital platforms, online marketing, sustainable agriculture, rural innovation, digital infrastructure.
Published In Volume 16, Issue 2, July-December 2025
Published On 2025-10-29
Cite This E-commerce Impact on Agriculture Equipment Marketing in Rajasthan - Hari Narayan Meena - IJAIDR Volume 16, Issue 2, July-December 2025.
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