Journal of Advances in Developmental Research

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Kerala's Green Engine: Powering Sustainable Development through Ecotourism

Author(s) Jenni K Alex
Country India
Abstract Kerala, renowned as "God's Own Country," has emerged as a global leader in ecotourism, demonstrating how environmental conservation and economic development can coexist harmoniously. The paper is an attempt to explore Kerala model of ecotourism, which has transformed the state's tourism sector into a powerful engine for sustainable development. Positioned within the Western Ghats biodiversity hotspot, Kerala's ecotourism initiatives span wildlife sanctuaries, community-based village tourism, backwater ecosystems and Ayurvedic wellness retreats. The state's pioneering Responsible Tourism Mission, launched in 2007, has created employment while preserving natural and cultural heritage. The ecotourism framework of Kerala span across multiple dimensions including biodiversity conservation in wildlife sanctuaries, community empowerment, sustainable infrastructure development incorporating solar energy and waste management and the challenges posed by human-wildlife conflict and pollution. Thus, the integrated approach of Kerala balancing environmental protection, social equity and economic viability offer a replicable model for destinations worldwide seeking to harness tourism as a catalyst for green growth.
Keywords Ecotourism, Sustainable Development, Western Ghats, Responsible Tourism Mission, Biodiversity Conservation
Field Sociology > Economics
Published In Volume 6, Issue 2, July-December 2015
Published On 2015-09-11
Cite This Kerala's Green Engine: Powering Sustainable Development through Ecotourism - Jenni K Alex - IJAIDR Volume 6, Issue 2, July-December 2015.
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