E-Commerce Website with Integrated Virtual Try-On Feature

Mr. S. Gunasekaran; D. Blessy Christrus; Mrs. P. Latha; M. Afrin; C. Brindha

E-Commerce Website with Integrated Virtual Try-On Feature

Author(s)	Mr. S. Gunasekaran, D. Blessy Christrus, Mrs. P. Latha, M. Afrin, C. Brindha
Country	India
Abstract	The phenomenal emergence of e-commerce has made shopping a digital-first place, which gives the customer unparalleled convenience and diversity. Despite this, one of the biggest challenges in online retail is the inability to physically interact with products before purchase. Customers often hesitate to buy clothing, shoes, jewellery, or furniture because they cannot visualize how these items would look on them or fit within their personal spaces. This uncertainty not only lowers customer confidence but also contributes to high product return rates, creating difficulties for both buyers and sellers. To address this problem, our project introduces an e-commerce platform integrated with Augmented Reality (AR) powered Virtual Try-On (VTO). By using a mobile or web camera, customers can preview products in real time, similar to the way AR filters work on social media. Whether trying on outfits, checking how a piece of jewellery complements their look, or seeing how furniture appears in their room, users gain a realistic and immersive shopping experience. This bridges the gap between traditional in-store shopping and online retail, helping customers make more informed decisions. Though integration, the platform not only improves customer satisfaction and reduces return rates but also enhances user engagement by making shopping more interactive and enjoyable. Ultimately, the project demonstrates how AR-based Virtual Try-On can redefine online shopping by combining convenience with real-world visualization.
Keywords	E-commerce, Virtual Try-On (VTO)Augmented Reality (AR), Online Shopping, Web based Application, Customer Experience, Interactive Shopping, Digital Retail, 3D Visualization, Product Simulation, User Engagement, Personalized Shopping.
Field	Computer Applications
Published In	Volume 16, Issue 2, July-December 2025
Published On	2025-12-29
Cite This	E-Commerce Website with Integrated Virtual Try-On Feature - Mr. S. Gunasekaran, D. Blessy Christrus, Mrs. P. Latha, M. Afrin, C. Brindha - IJAIDR Volume 16, Issue 2, July-December 2025.

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E-Commerce Website with Integrated Virtual Try-On Feature

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