Journal of Advances in Developmental Research

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Redefining Identity in the Digital Age: The Role of Social Media and Online Communities in Shaping Cultural Narratives

Author(s) Dr. P. Shantha Bai
Country India
Abstract The digital revolution has changed the way people construct, negotiate, and execute their identities in modern society radically. This paper explores the complex nature of the role played by social media platforms and online communities in reinventing the cultural stories and processes of identity formation. Based on empirical evidence on digital engagement surveys in the world and cross-cultural research, this study examines the intersection of algorithmic curation, virtual community engagement, and digital self-presentation to form new identity-building paradigms. The paper examines the issue of networked individualism, which is the situation whereby national, ethnic, and other forms of identity are being complemented and even replaced with digitally mediated forms of affiliation and interest groups. Employing a quantitative study of the patterns of user interaction in the most popular platforms and a qualitative analysis of online identity discourse, this paper will suggest that the digital environment not only facilitates an unprecedented fluidity of identity but also new patterns of collective identity development. It has been found that there are major generational differences in digital identity behaviors, with younger population groups showing a higher level of comfort when it comes to having a variety of context-specific online identities. The study augments existing academic controversy regarding the democratization of narrative control and the effects of algorithmically mediated identity on cultural unity and personal truth.
Keywords digital identity, social media, cultural narratives, online communities, networked individualism, algorithmic curation, self-presentation, identity formation.
Published In Volume 17, Issue 1, January-June 2026
Published On 2026-01-12
Cite This Redefining Identity in the Digital Age: The Role of Social Media and Online Communities in Shaping Cultural Narratives - Dr. P. Shantha Bai - IJAIDR Volume 17, Issue 1, January-June 2026.
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