Journal of Advances in Developmental Research

E-ISSN: 0976-4844   •   Impact Factor: 9.71

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 17 Issue 1 January-June 2026 Submit your research before last 3 days of June to publish your research paper in the issue of January-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 17 Issue 1
2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

The interface of Literature and Mass Communication: Conceptual Frontiers

Author(s) Dr. M. Mamatha, Dr. Yogesh Babu Thunga
Country India
Abstract This paper examines the interface between literature and mass communication by mapping conceptual frontiers where narrative theory, media studies, and cultural critique intersect. Focusing on how literary forms migrate into mass-mediated contexts and how media technologies reshape narrative production and reception, the study develops an integrative framework that links narratology, adaptation studies, audience meaning-making, and political economy. Three analytical strands guide the inquiry: (1) structural and rhetorical features of narratives transferred across media, (2) audience decoding and participatory practices in mass cultures, and (3) institutional and technological forces that mediate literary circulation. Methodologically the paper combines critical theory with comparative textual and media analysis, and employs illustrative case studies of adaptations, transmedia narratives, and news-literary hybrids. Findings argue that literature and mass communication form a dynamic coalition: literary conventions supply resources for media storytelling, while media infrastructures and market logics reconfigure literary meaning and social roles of texts. The paper advances a conceptual model for analyzing cross-media narrative flows and proposes policy and pedagogical implications for media literacy, cultural preservation, and creative industries. It concludes by identifying empirical gaps and directions for interdisciplinary research at the junction of literary studies and mass communication.
Keywords Narrative across media; Adaptation; Audience decoding; Cultural industries; Media narratology.
Published In Volume 17, Issue 1, January-June 2026
Published On 2026-01-31
Cite This The interface of Literature and Mass Communication: Conceptual Frontiers - Dr. M. Mamatha, Dr. Yogesh Babu Thunga - IJAIDR Volume 17, Issue 1, January-June 2026.
View / Download PDF File

Share this



CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJAIDR DOI prefix is
10.71097/IJAIDR

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 16 Isu 2Cover Page Vol 16 Isu 1Cover Page Vol 15 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJAIDR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us Message on WhatsApp +91-9687-182-185 editor@ijaidr.com