Journal of Advances in Developmental Research

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Cross-Border Popularity of TV Dramas between India and Turkey: A Study of the Global Exchanges of Media and Soft Culture

Author(s) Sumaiyah Ahmed
Country India
Abstract The global circulation of media and cultural products has significantly reshaped transnational cultural interactions in the 21st century. The relationship between India and Turkey offers a compelling example of how media flows contribute to Soft Power and cultural diplomacy. Through television dramas, cinema, and digital platforms, both countries engage in a dynamic exchange of narratives, values, and aesthetic forms, fostering cross-cultural understanding beyond formal political relations. The global television landscape has undergone profound transformation in recent decades, with television soap operas emerging as significant cultural commodities that travel across national boundaries. Two of the most notable phenomena in this terrain are Indian soap operas and Turkish television dramas (“dizileri”), both of which have achieved substantial cross-border popularity. While scholars have extensively studied the globalization of television content, comparatively less attention has been paid to bilateral or reciprocal audience flows, particularly between India and Turkey. This research paper examines the transnational circulation, audience reception, cultural dynamics, and socio-political implications of soap operas exchanged between India and Turkey. Drawing upon academic literature on globalization of media, cross-cultural communication, and transnational television flows, this paper situates the popularity of these cultural texts within broader theoretical frameworks of soft power, cultural proximity, audience uses and gratifications, and media economics. It argues that the mutual fascination with each other’s serial dramas reflects deep cultural resonances shaped by family structures, emotional narrative forms, and media distribution networks that extend beyond formal broadcast channels. Furthermore, this paper highlights how such cross-border popularity both reinforces and challenges local cultural norms, offering insights into the evolving media ecologies of India and Turkey.
Keywords Indian Soap Operas; Turkish Dizileri; Global Media; Soft Culture; Cultural Proximity; Transnational Television Flows; Media Ecologies; and etc.
Published In Volume 15, Issue 2, July-December 2024
Published On 2024-12-09
Cite This Cross-Border Popularity of TV Dramas between India and Turkey: A Study of the Global Exchanges of Media and Soft Culture - Sumaiyah Ahmed - IJAIDR Volume 15, Issue 2, July-December 2024. DOI 10.71097/IJAIDR.v15.i2.1813
DOI https://doi.org/10.71097/IJAIDR.v15.i2.1813
Short DOI https://doi.org/hbwq8x
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