Journal of Advances in Developmental Research

E-ISSN: 0976-4844     Impact Factor: 9.71

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 17 Issue 1 January-June 2026 Submit your research before last 3 days of June to publish your research paper in the issue of January-June.

Role of Green Finance in Promoting Sustainable Business Practices: A Study of SMEs’ Perceptions

Author(s) Dr. Garima Meena, Mukesh Kumar Meena
Country India
Abstract Green finance has become an important consideration for small and medium enterprises seeking to balance business growth with environmental responsibility. The present study examines SMEs’ perceptions towards the role of green finance in promoting sustainable business practices. The study is based on a quantitative research approach and uses primary data collected from SMEs operating in manufacturing, service and trading sectors. A structured questionnaire was used to measure two major constructs, namely the perceived role of green finance and sustainable business practices. The study applied descriptive statistics, reliability analysis, one-way ANOVA and simple linear regression to examine the research objective and hypotheses. The findings indicate that SMEs generally perceive green finance as a useful mechanism for supporting eco-friendly technologies, resource efficiency, waste reduction, sustainable production methods and long-term environmental performance. The results also show significant differences in SMEs’ perceptions across business sectors, with manufacturing SMEs reporting a comparatively stronger perception. Further, green finance was found to have a positive and significant influence on sustainable business practices. The study highlights the practical relevance of green finance in encouraging sustainability-oriented business behaviour among SMEs and suggests the need for sector-specific support mechanisms to strengthen sustainable enterprise development.
Keywords Green Finance, Sustainable Business Practices, Small and Medium Enterprises
Field Business Administration
Published In Volume 17, Issue 1, January-June 2026
Published On 2026-05-31
Cite This Role of Green Finance in Promoting Sustainable Business Practices: A Study of SMEs’ Perceptions - Dr. Garima Meena, Mukesh Kumar Meena - IJAIDR Volume 17, Issue 1, January-June 2026.

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