Journal of Advances in Developmental Research

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Volume 17 Issue 1
2026

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An Empirical Study of Socio-Demographic Differences in Sustainable Employment Opportunities among Gig Workers in Southern Rajasthan

Author(s) Dr. Neeru Rathore, Dimple Mewara
Country India
Abstract The present study examines socio-demographic differences in sustainable employment opportunities among gig workers in Southern Rajasthan. The growth of gig-based work has created new income and livelihood possibilities, yet workers’ experiences of sustainability may vary according to their demographic and work-related characteristics. The study focuses on sustainable employment opportunities as the main dependent variable and considers age group, educational qualification, monthly income level, type of gig work and work experience as grouping variables. A quantitative approach was followed, using a structured questionnaire consisting of 15 Likert-scale statements. The final analysis was based on responses from 372 gig workers. Reliability analysis confirmed good internal consistency, with Cronbach’s alpha reported as 0.844. One-way ANOVA was used to examine group-wise differences. The results indicated significant differences in perceived sustainable employment opportunities across all selected socio-demographic variables. Higher perceptions were observed among respondents aged 26–35 years, workers with higher educational qualifications, higher income groups, freelance digital workers and those with greater work experience. The study highlights that gig workers should not be treated as a uniform category, as socio-demographic conditions shape their experience of employment sustainability.
Keywords Gig Economy, Sustainable Employment, Socio-Demographic Differences, Gig Workers, Southern Rajasthan
Field Business Administration
Published In Volume 17, Issue 1, January-June 2026
Published On 2026-05-31
Cite This An Empirical Study of Socio-Demographic Differences in Sustainable Employment Opportunities among Gig Workers in Southern Rajasthan - Dr. Neeru Rathore, Dimple Mewara - IJAIDR Volume 17, Issue 1, January-June 2026.
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