Journal of Advances in Developmental Research

E-ISSN: 0976-4844   •   Impact Factor: 9.71

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Volume 17 Issue 1
2026

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A Comparative Study of Investors’ Sectoral Preferences and Perceptions of Risk and Return in Investment Decisions

Author(s) Dr. Kapil Chaudhary, Girdhari Lal Mahavar
Country India
Abstract This study examines investors’ sectoral preferences with specific reference to perceived risk and perceived return in investment decisions. Investors often assess sectors differently because each sector carries distinct expectations of uncertainty, fluctuation, financial loss, return potential, and wealth creation. The study, therefore, aims to examine investors’ perceived risk and perceived return across their preferred investment sectors. A quantitative research approach was adopted, using a structured questionnaire administered to 327 investors classified according to preferred sectors, including renewable energy, fossil fuel or oil and gas, banking and financial services, information technology, automobile, pharmaceutical or healthcare, FMCG, and real estate or infrastructure. The questionnaire measured perceived risk and perceived return through ten Likert-scale statements. Reliability was examined through Cronbach’s alpha, and one-way ANOVA was applied to test sector-wise differences in perception. The findings revealed significant differences in both perceived risk and perceived return across preferred investment sectors. Fossil Fuel or Oil and Gas, Information Technology, and Renewable Energy reflected higher perceived risk, while Renewable Energy and Information Technology showed stronger return perceptions. The study contributes to a clearer understanding of how sectoral preference shapes investors’ risk-return evaluation and supports more informed investment decision-making.
Keywords Sectoral investment preferences, perceived investment risk, perceived investment return, investor behavior, investment decisions
Field Business Administration
Published In Volume 17, Issue 1, January-June 2026
Published On 2026-06-09
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