Journal of Advances in Developmental Research

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Volume 17 Issue 1
2026

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A Comparative Analysis of Male and Female Beneficiaries’ Perception towards CSR Effectiveness in Udaipur District

Author(s) Jitendra Yadav, Prof.(Dr.) Rejoice Solomon
Country India
Abstract Corporate Social Responsibility has become an important means through which organisations attempt to support community welfare, particularly in areas linked with basic needs, education, health, livelihood, social development, and local improvement. The present study examines male and female beneficiaries’ perception towards CSR effectiveness in Udaipur District. The study followed a quantitative approach with a descriptive and comparative research design. Data were collected from 248 beneficiaries, comprising 166 male and 82 female respondents, using a structured questionnaire based on ten Likert scale statements measuring CSR effectiveness. The construct showed acceptable internal consistency, with a Cronbach’s alpha value of 0.842. Descriptive statistics indicated that male beneficiaries reported a higher mean perception score than female beneficiaries. The independent samples t test further confirmed a statistically significant difference between the two groups, t(246) = 4.16, p < .001, leading to rejection of the null hypothesis. The findings suggest that CSR activities are generally viewed as useful and relevant, although perceptions vary across gender groups. The study highlights the need to assess CSR effectiveness not only through programme delivery but also through beneficiaries’ lived perceptions of usefulness, fairness, accessibility, and community relevance.
Keywords Corporate Social Responsibility; CSR Effectiveness; Beneficiary Perception; Gender Based Comparison; Udaipur District
Field Business Administration
Published In Volume 17, Issue 1, January-June 2026
Published On 2026-06-09
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IJAIDR DOI prefix is
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