Journal of Advances in Developmental Research

E-ISSN: 0976-4844   •   Impact Factor: 9.71

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 17 Issue 2 July-December 2026 Submit your research before last 3 days of December to publish your research paper in the issue of July-December.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 17 Issue 2
2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

An Empirical Study of the Combined Influence of Perceived Value, Emotional Value and Symbolic Value on Purchase Intention towards Luxury Paintings

Author(s) Dr. Hina Khan, Garima Rohit Shah
Country India
Abstract Luxury paintings represent a distinctive consumption context in which purchase consideration may involve assessments of value together with e motional and symbolic meanings. The present study examines the combined influence of Perceived Value, Emotional Value and Symbolic Value on Purchase Intention towards luxury paintings. The study is confined to Ahmedabad and adopts a descriptive, quantitative research design with an approved sample size of 280, using judgemental or purposive sampling on the basis of knowledge of or prior exposure to luxury paintings. Data are measured through a structured questionnaire comprising 20 statements across four constructs using a five-point Likert scale. Multiple linear regression is employed to examine the combined predictive relationship of the three value dimensions with Purchase Intention. The analysis indicates that Perceived Value, Emotional Value and Symbolic Value collectively have a statistically significant positive predictive relationship with Purchase Intention, explaining 35.3% of its observed variation. Symbolic Value records the comparatively strongest contribution in the fitted model, followed by Emotional Value and Perceived Value. The overall regression model is statistically significant; therefore, H₀₁ is rejected. The findings support a multidimensional understanding of purchase consideration towards luxury paintings in which perceived worth, emotional response and symbolic meaning are jointly relevant, while the results remain predictive rather than causal.
Keywords Luxury Paintings; Perceived Value; Emotional Value; Symbolic Value; Purchase Intention
Field Business Administration
Published In Volume 17, Issue 2, July-December 2026
Published On 2026-09-28
DOI https://doi.org/10.71097/IJAIDR.v17.i2.2179
View / Download PDF File

Share this



Crossref

Crossref DOI prefix of IJAIDR is 10.71097/IJAIDR

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 17 Isu 2Cover Page Vol 17 Isu 1Cover Page Vol 16 Isu 2

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJAIDR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us Message on WhatsApp +91-9687-182-185 editor@ijaidr.com