Journal of Advances in Developmental Research
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Volume 17 Issue 2
2026
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Digital Financial Inclusion in Agricultural Marketing: A Study of Crop Producer Organizations in Telangana
| Author(s) | Dr. P. Krishna Murthy |
|---|---|
| Country | India |
| Abstract | Agricultural marketing in India is moving from cash-based, intermediary-dominated exchange towards digital payments, platform-based trading and direct benefit transfers, yet the institutions that aggregate smallholders, namely crop producer organisations, are unevenly placed to benefit. This paper reviews digital financial inclusion (DFI) in crop producer organisations (CPOs) marketing in Telangana on the basis of a desk-top analytical design and using official statistics, Parliamentary records, NABARD and SFAC data, regulator reports, and published works. The three dimensions of access, use, and quality are used for the marketing functions of producer organisations. The data reveals the huge digital payments growth taking place across the country, as the UPI transaction volume jumped from 10.79 billion transactions in 2019 to 38.74 billion in 2021, and the user count of e-NAM increased to 1.76 crore by July 2022. Persistent gaps are also observed, such as inactive accounts, cash-dominated merchant payments, gender gap in the use of digital, thinned institutional credit to producer companies with only 12 Telangana organisations getting credit-guarantee cover up to 2021-22. The paper proposes a definition of capability building, merchant-side digitisation, designing for women and integrated grievance redress as potential inclusions at the account level and makes a case for such inclusions to have kept pace with inclusion of accounts. Researchers and policymakers are suggested to continue research through primary field-based validation. |
| Keywords | Digital financial inclusion; farmer producer organisations; agricultural marketing; e-NAM; UPI; Telangana. |
| Published In | Volume 13, Issue 2, July-December 2022 |
| Published On | 2022-08-05 |
| DOI | https://doi.org/10.71097/IJAIDR.v13.i2.2214 |
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Crossref DOI prefix of IJAIDR is 10.71097/IJAIDR
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