Journal of Advances in Developmental Research

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Virtual Reality in Tourism: The Indian Scenario, Future Possibilities, and Research Directions

Author(s) Amit Kumar, Shiv Kumar Yadav, Kumar Gaurav Mishra, Manish Rai
Country India
Abstract Virtual Reality (VR) has emerged as a transformative technology in the global tourism industry, offering vast experiences that transcend physical boundaries. This article synthesizes findings from research papers on VR tourism, to examine the current state of VR applications in tourism, analyze their relevance to the Indian context, and explore future possibilities for the Indian tourism sector. The review identifies key theoretical frameworks including the Technology Acceptance Model (TAM), Stimulus-Organism-Response (SOR) theory, and presence-based approaches that have shaped VR tourism research. Major findings reveal that VR tourism significantly influences consumer behavior through emotional engagement, presence, and authentic experiences. The Indian tourism industry, with its rich cultural heritage and diverse destinations, stands to benefit substantially from VR integration across heritage preservation, destination marketing, and accessibility enhancement. However, challenges related to technological infrastructure, digital literacy, and content localization must be addressed. This article proposes a comprehensive framework for VR adoption in Indian tourism and identifies critical research gaps for future investigation.
Keywords Virtual Reality, Tourism, Indian Tourism, Technology Adoption, Destination Marketing, Heritage Preservation, VR Tourism
Field Sociology > Tourism / Transport
Published In Volume 17, Issue 1, January-June 2026
Published On 2026-03-30
Cite This Virtual Reality in Tourism: The Indian Scenario, Future Possibilities, and Research Directions - Amit Kumar, Shiv Kumar Yadav, Kumar Gaurav Mishra, Manish Rai - IJAIDR Volume 17, Issue 1, January-June 2026.
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